Cantel Medical

Marketing Manager Germany

DE-Dusseldorf
Job ID
2017-3283
# Positions
1
Category
Marketing
Cantel Germany

Company Overview

Cantel Medical is a leading provider of infection prevention products and services in the healthcare market

Job Overview

This mainly downstream focused role supports the European Cantel/Medivators marketing strategies and adjusts/implements them at a local level Germany.
In this role cross-functional and cultural cooperation is of great importance. Cooperation with other departments such as R&D, manufacturing, sales is very frequent. This person will be instrumental in building a successful organization in Germany and helping identify, create and translate marketing collateral to support sales. In addition, this role will lead local tradeshow activities, coordinate training, maintain internal marketing drives, local website content and support reporting/analysis needs as requested.

Main Responsibilities

·         Co-develop, execute and implement marketing strategies on a local level in line with the Global and European marketing strategies.

·         Develop and implement lifecycle maintenance campaigns for product portfolio, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats, and creating best in class marketing initiatives to drive sales.

·         Partner with sales team to define and implement effective customer segmentation and targeting strategy, develop KOL's, and gather input to drive product improvements and marketing decisions.

·         Work closely and effectively with internal team, sales team, key opinion leaders, and customers to identify and evolve marketing and program opportunities that incorporate a variety of formats such as live forums, web based programs, tablet-friendly training tools, white papers, case studies & patient testimonials, etc.

·         Develop and execute on (clinical) publication, post-market studies, and podium strategy based to support product awareness. Attend and support company activities at relevant scientific and technical meetings and conferences

·         Manages, analyses and keeps up-to-date on relevant industry, product and society guidelines and requirements

·         Lead the short and long range product strategy for new product launches. Conduct and analyze market research and develop market forecasts.

·         Make required refinements and improvements to existing labeling, collateral and educational documents.

·         Educate and train physicians and hospital personnel on technical matters related to company’s devices. Develop and present sales training materials during sales training.

·         Work as part of cross-functional team in order to meet business objectives; manage all projects within specified budget and timeline.

·         Coordinate training and national meetings

·         Support analytical needs as requested

·         Support the sales teams and Sales Director on day-to-day commercial operations

Support the Marketing Director in day-to-day marketing operations

Qualifications

·         Minimum bachelor's degree in Business or Sciences (preferrably a Master's degree) and a minimum of 5 years experience in marketing, preferably in medical capital equipment, disposable or single use medical devices/product or endoscopy.

·         Marketing qualifications such as NIMA (or equivalent).

·         Experience with product launches and product development initiatives 

·         Excellent verbal and written communication & presentation skills

·         Experience with MS Office (Word, Excel, PowerPoint) required

·         Fluent in German & English and preferably one other European language

·         Ability to successfully use the internet for research

·         Ability to work under pressure and in a fast paced environment

·         Must be a self-starter, detail oriented, and possess excellent organization and prioritizing skills

Hands-on, Team-Player, Proactive, willing to go the extra mile

Minimum Qualifications

Based in Dusseldorf or at least two days in the German office.

Ability to travel as required, from 40% to 70% of the time

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