Cantel Medical

  • Global Marketing Communications Manager

    Location US-MN-Plymouth
    Job ID
    2018-3991
    # Positions
    1
    Category
    Marketing
    Company
    Cantel WP&F
  • Company Overview

    At Cantel, preventing infection is our business. We are dedicated to delivering high-quality, innovative solutions that help our customers improve patient care. Choosing a career with Cantel means joining a company that’s driven by an entrepreneurial spirit and the passion to shape the future of infection prevention. If you want to be inspired by your work and have a hand in shaping the future of infection prevention, we want to meet you. Come and see why people love working here.

     

    Cantel is a leading global company dedicated to delivering innovative infection prevention products and services for patients, caregivers, and other healthcare providers which improve outcomes, enhance safety and help save lives.  Our products include specialized medical device reprocessing systems for endoscopy and renal dialysis, advanced water purification equipment, sterilants, disinfectants and cleaners, sterility assurance monitoring products for hospitals and dental clinics, disposable infection control products primarily for dental and GI endoscopy markets, dialysate concentrates, hollow fiber membrane filtration and separation products. Additionally, we provide technical service for our products. Cantel medical is a leading provider of infection prevention products and services in the healthcare market, specializing in the following operating units:

     

    ENDOSCOPY

    Endoscopy procedure disposables include single-use valves and irrigation tubing. Medical device reprocessing systems, disinfectants, detergents and other supplies are used to disinfect high-level endoscopes. This segment is operated through MEDIVATORS.

     

    WATER PURIFICATION AND FILTRATION

    Water purification systems for dialysis facilities, including hemodialysis dialyzer and reprocessing systems, as well as sterilants and filtration products. This segment is operated through Mar Cor Purification, Inc. and MEDIVATORS.

     

    HEALTHCARE DISPOSABLES

    Single-use, infection prevention products used primarily in the dental market including face masks, sterilization pouches, towels and bibs, tray covers, saliva ejectors, germicidal wipes, plastic cups and disinfectants. This segment is operated through Crosstex International, Inc.

    Job Overview

    The Marketing Communications Manager will be responsible for planning and executing all marketing communications initiatives for the Mar Cor division of Cantel Medical to drive brand awareness and market share. The manager will be directly responsible for coordinating all promotional communications related to the Mar Cor portfolio, and will be involved in the development of a new brand strategy for the division. Additionally, this position will drive the development and implementation of support materials and services, digital strategy and content and all trade show and event coordination. This role has the potential to lead a direct report(s).

    Main Responsibilities

    Strategic Planning

    • Manages the process to develop a new brand strategy for the Mar Cor division that will serve as the foundation to create new graphics, messaging, promotional tools, ad strategy and digital content
    • Identifies and manages opportunities for market research projects related to brand strategy development
    • Creates, measures and reports on key metrics to track campaign performance and to ensure corporate and team targets are achieved

    Internal/External Communication

    • Collaborates with key marketing and sales team members to capture and deliver upon the promotional needs of the business, including digital content, brochures, sales tools, websites, advertisements and external communications with support of an outside agency
    • Creates a strong digital strategy and presence to drive global awareness and adoption of the Mar Cor division’s products, services and brand
    • Develop and edit PowerPoint powerful presentations on behalf of the marketing team for use in both internal and external communications

    Project Management

    • Establishes and manages marcom project tasks and timelines to ensure best practices in the development of Mar Cor website and marketing materials, including the creation of strong and compelling content and design that result in creative communications that are on strategy, on brand, and on deadline.
    • Manages programs for special marketing events including national convention exhibits, regional and customer seminars, as well as the annual National Sales Meeting
    • Identifies and develops opportunities to improve marcom process efficiencies to drive best practices across the division and organization

    Qualifications

    • 7+ years of progressive corporate or agency communications experience with a Bachelor’s Degree in a marketing communications, business, or marketing related field; or, 5+ years with a Master’s Degree
    • Experience in the healthcare industry or other highly regulated industry is preferred
    • Ability to comprehend and articulate complex product attributes and functionality
    • Competency in Microsoft Word, Excel and PowerPoint.
    • Experience managing agency relationships
    • Experience in developing and executing strategies that optimize communications effectiveness and efficiency
    • Experience in developing and managing to performance metrics for the communications team
    • Experience in developing digital strategy and maintaining digital marketing content

    PHYSICAL REQUIREMENTS:

    • Must be able to perform essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    • This role may require the ability to work at a computer 6+ hours / day or stand 4+ depending on task
    • The ability to travel to a variety of locations across the US and internationally as needed

    IDEAL CANDIDATE PROFILE:

     

    Customer Service Attributes:

    • Strong verbal and written communication skills
    • Strong interpersonal skills, maturity and good judgment and must be capable of communicating with a diverse range of individuals
    • Experience developing and managing digital campaigns/internet marketing
    • Ability to learn the business, strategy and company narrative around the product and service solutions we provide

    Personal Characteristics:

    • Self-motivated with a positive “can-do” attitude
    • Demonstrated problem-solving, negotiation, analytical and project management skills
    • Capacity to manage several projects at one time and meet tight deadlines
    • High attention to detail and focus on quality output. Strong project management skills are essential
    • Ability to think creatively
    • High sense of urgency

    Teamwork Principles:

    • Ability to work collaboratively within a team and be a team player
    • Ability to work within a matrix organization
    • Open-minded with the ability to accept and navigate frequent change

    #cb

    Minimum Qualifications

    Cantel Medical company is an Equal Employment Opportunity/Affirmative Employer. Women, minorities, veterans, and individuals with disabilities as well as other qualified individuals are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin or other protected class status.

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